Branding is the set of visual and verbal choices that helps people recognise and understand an organisation. A useful identity should work in the places it will actually appear, from a small profile image to a website, proposal or printed sign.
Agree the direction first
We discuss the audience, positioning, existing materials, competitors and required applications. Reference boards and initial concepts help agree a direction before detailed production. The process includes review points so feedback is focused and decisions are recorded.
Build a consistent visual system
Depending on scope, work may include logo variations, colour and type guidance, social templates, presentation layouts, digital graphics or print-ready artwork. We check legibility at common sizes and discuss contrast and image licensing for the intended use.
Deliver files the team can use
Final files and formats are selected for the agreed channels. We clarify what is editable, which fonts or stock assets have separate licences, who owns supplied materials and how future changes can be requested.
Possible project deliverables
- Creative brief and visual direction
- Logo files and variations where scoped
- Colour and typography recommendations
- Agreed digital, presentation or print assets
- Exported files and usage handover notes
How we work
- Discuss audience, positioning and required applications
- Agree brief, references, scope and review points
- Develop concepts and refine the selected direction
- Prepare final formats and check intended use
- Deliver assets with licensing and handover notes
Frequently asked questions
Can you design a logo for a new business?
Yes. The brief should describe the audience, business, intended uses and any existing identity.
Will I receive editable source files?
Editable files can be included when specified in the project scope.
Can you make social media templates?
Templates for agreed channels and dimensions can be scoped.
Do you provide printing?
We can prepare suitable artwork; printing and delivery are separate unless agreed.
Can you redesign an existing brand?
Yes. We review what is recognised already and what needs to change before proposing a direction.
Who owns the final design?
Ownership and usage rights are documented in the project agreement.
Are stock images and fonts included?
Third-party assets may require separate licences, which are identified before purchase.
How many revisions are included?
The number and format of review rounds are agreed in the written scope.